Most Londoners have a version of the same problem. The fridge fills up on Saturday with good intentions — a bunch of wilting spinach, some sad courgettes, a pepper that's been there since last Tuesday — and empties again on Sunday with a takeaway order and a mild sense of guilt.
A weekly veg box doesn't solve everything. But it does solve quite a lot.
You stop shopping, you start cooking
There's something quietly powerful about having the week's produce decided for you. Not by an algorithm or a supermarket promotion, but by what's actually growing right now, on farms within a few hours of London. It shifts the question from "what should I buy?" to "what shall I make?" — and that's a much more enjoyable place to start.
The freshness is the point
Supermarket produce is built for shelf life, not flavour. It's picked early, chilled, transported across hundreds of miles, and stacked under fluorescent lights until someone buys it. By the time it reaches your kitchen it's already tired.
What arrives in your London Veg Box was, in most cases, still in the ground a day or two ago. You notice it immediately — the snap of a leek, the sweetness of a carrot that actually tastes like a carrot. It's not a small difference.
The season does the thinking for you
One of the things our customers tell us most often is that they end up cooking things they'd never have bought themselves. Purple sprouting broccoli in February. Kalettes in the depths of winter. A kohlrabi that they were convinced they'd hate and ended up making twice.
Eating seasonally sounds like a commitment. In practice it just means your food tastes better, costs less, and comes with a built-in story — one that starts on a farm in Kent or Surrey, not a distribution centre in the Midlands.
You only get what you actually want
Every week, before your Tuesday delivery, you get the chance to shape your box. Tell us your favourites. Tell us your definite-no-thank-yous. Tell us if you never want to see a parsnip again. We'll do our best to work around you while still making sure you're eating what's best in season.
It's a subscription, but one that's designed to flex around your life. Skip a week, pause for a holiday, cancel whenever you like. No hoops.
The quiet satisfaction of an empty box
The goal — ours and yours — is a fridge that's properly used by the end of the week. Less waste, better meals, and the small pleasure of knowing exactly where your food came from and why it tasted so good.
That's not a game-changer. It's just a better way to eat.
